NEW YORK (AP)-- Since 2008's "Iron Man," the Marvel device has been one of the most unstoppable forces in box-office history. Now, though, that aura of invincibility is revealing signs of wear and tear.
The superhero factory struck a new low with the weekend launch of "The Marvels," which opened with just $47 million, according to studio quotes Sunday.
The 33rd installation in the Marvel Cinematic Universe, a sequel to the 2019 Brie Larson-led "Captain Marvel," handled less than a 3rd of the $153.4 million its predecessor released with before ultimately taking in $1.13 billion around the world.
Sequels, especially in Marvel Land, aren't supposed to fall off a cliff. Yet "The Marvels" debuted with more than $100 million less than "Captain Marvel" opened with-- something no sequel before has actually ever done. David A. Gross, who runs the movie consulting firm
Franchise Research Entertainment, called it "an unprecedented Marvel box-office collapse."
The previous low for a Walt Disney Co.-owned Marvel motion picture was "Ant-Man," which bowed with $57.2 million in 2015. (Laura Radford/Disney-Marvel Studios via AP).
It was likewise an exceptional Marvel release in various ways. It was also the rare Marvel movie led by 3 ladies-- Larson, Teyonah Parris and Iman Vellani.
Evaluations weren't strong (62% fresh on Rotten Tomatoes) and neither was audience reaction. "The Marvels" is just the 3rd MCU release to receive a "B" CinemaScore from moviegoers, following "Eternals" and "Ant-Man and the Wasp: Quantamania.".
" The Marvels," which added $63.3 million in abroad ticket sales, might decrease as a turning point in the MCU. For many years, the franchise has gathered $33 billion worldwide-- a point Disney noted in reporting its grosses Sunday.
With motion picture screens and streaming platforms significantly crowded with superhero movies and series, some experts have actually spotted a brand-new fatigue setting in for audiences. Disney president Bob Iger himself has spoken about possible oversaturation for Marvel.
" Over the last 3 and a half years, the development of the genre has actually stopped," Gross wrote in a newsletter Sunday.
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In either case, something is shifting for superheroes. The box-office crown this year appears assured to go to "Barbie," the year's most significant smash with more than $1.4 billion around the world for Warner Bros
. Marvel has still produced recent hits. "Guardians of the Galaxy Vol. 3" introduced this summer with $118 million before eventually raking in $845.6 million worldwide. Sony's "Spider-Man: Across the Spider-Verse" earned $690.5 million globally and, after rave evaluations, is commonly expected to be an Oscar competitor.
The actors strike also didn't do "The Marvels" any favors. The cast of the movie weren't permitted to promote the film up until the strike was called off late Wednesday evening when SAG-AFTRA and the studios reached contract.
The usually orderly pattern of MCU releases has actually also been disrupted by the strikes. After many strike-related hold-ups, the only Marvel movie presently on the studio's 2024 calendar is "Deadpool 3," opening July 26.
Individually, after two weeks atop package office, Universal Pictures' "Five Nights at Freddy's" slid to 2nd place with $9 million in its third weekend of release. The Blumhouse-produced videogame adjustment has accumulated $127.2 million domestically.
Taylor Swift's "The Eras Tour" show film can be found in third with $5.9 million from 2,484 places in its fifth weekend of release. The movie, produced by Swift and dispersed by AMC Theatres, has made $172.5 million domestically and $240.9 million around the world.
Sofia Coppola's "Priscilla" held strongly in its 2nd weekend of broad release. The A24 movie, starring Cailee Spaeny as Priscilla Presley and Jacob Elordi as Elvis, stayed in 4th place with $4.8 million, dipping just 5% from the week prior.
Martin Scorsese's "Killers of the Flower Moon," an Apple Studios production being theatrically dispersed by Paramount Pictures, took in $4.7 million on its 4th weekend, to bring its domestic haul to about $60 million. While quite low for a $200 million movie, "Killers of the Flower Moon" is mainly an awards-season statement by Apple of its growing moviemaking ambitions.
In its very first weekend of expanded release, Alexander Payne's well-known "The Holdovers," starring Paul Giamatti as a curmudgeonly boarding-school instructor, released with $3.2 million from 778 areas. The Focus Features release, an expected Oscar contender, will expect strong legs as it plays through the fall.
" Journey to Bethlehem," a release from Sony's Christian subsidiary Affirm Films, debuted with $2.4 million in about 2,000 locations.
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Final domestic figures will be launched Monday.
1. "The Marvels," $47 million.
2. "Five Nights at Freddys," $9 million.
3. "Taylor Swift: The Eras Tour," $5.9 million.
4. "Priscilla," $4.8 million.
5. "Killers of the Flower Moon," $4.7 million.
6. "The Holdovers," $3.2 million.
7. "Journey to Bethlehem," $2.4 million.
8. "Tiger 3," $2.3 million.
9. "Paw Patrol: The Mighty Movie," $1.8 million.
10. "Radical," $1.8 million.
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