From Family Legacy to Trendsetting Bar: The Yohannes Brothers' Vision for 51 & Tel

In the vibrant culinary landscape of Oakland, a new chapter is unfolding as brothers Benyam and Yonathan Yohannes step into the spotlight with their latest venture, 51 & Tel. After years of growing up in the restaurant business and honing their skills, these siblings are ready to transform the way locals experience their community’s nightlife.

A Legacy of Flavor and Family

Raised in the bustling atmosphere of their parents' Ethiopian restaurant, Asmara, which opened its doors in 1985, the Yohannes brothers learned the ins and outs of the food industry from an early age. Their family also operated S&S Seafood, creating a rich tapestry of culinary experiences that shaped their passion for hospitality.

Location Details

• Address: 5018 Telegraph Ave, Oakland
• Website: www.instagram.com/51andtel
• Hours:
  • Tuesday - Thursday: 5 PM - 11 PM
  • Friday - Saturday: 5 PM - 2 AM
  • Closed on Sundays and Mondays

A Dream Realized

On September 10, 2023, the duo soft-opened 51 & Tel, with its grand opening following closely on September 11. “This has been my dream for the last ten years,” Benyam reflects, emphasizing the long journey of planning and preparation that led to this moment. The revamped bar space is more than just a business; it’s a manifestation of their entrepreneurial spirit and a tribute to their family's legacy.

Creating a Community Hub

With its inviting atmosphere and a fresh new decor, 51 & Tel aims to be more than just a cocktail bar. The brothers envision it as a gathering space for the diverse communities of Oakland. They hope to draw in not just locals but anyone looking for a unique experience.

Innovative Menu Offerings

The cocktail menu is a true highlight, featuring imaginative drinks like:

• Bourbon Crush: A delightful mix of bourbon, ginger, cherry, amaro, lemon, and sparkling wine.
• Oakland Oasis: A frozen blend of Singani 63, Mestiza Mezcal, and tropical fruits.
• Temescal Punch: A refreshing concoction of rum, kiwi, and mint.

In addition to cocktails, the bar will offer a selection of mocktails and local beers, ensuring that everyone feels welcome and included.

Adding Cultural Flair

Throughout their childhood, the bar area served as an informal social hub for the Eritrean and Ethiopian communities. The Yohannes brothers plan to embrace this rich cultural heritage by hosting live music and pop-up food vendors, making 51 & Tel a dynamic spot for entertainment without overwhelming noise levels.

Artistic Touches

The interior design features vibrant murals from local artists, including a playful interactive piece by Natty Rebel, which is sure to be a hit on social media. The new patio area, adorned with string lights and comfortable seating, invites guests to relax and enjoy the ambiance.

Looking Ahead

As the Yohannes brothers prepare to take over Asmara when their parents retire, they are using this opportunity to refine their skills and establish a unique identity in Oakland’s competitive bar scene. They are committed to creating a welcoming environment that celebrates the rich tapestry of the community.

What do you think?

• Do you think family-owned businesses can successfully compete with larger chains?
• What role do community-oriented establishments play in urban culture?
• How important is it for bars to offer a variety of non-alcoholic options?
• Should cocktail bars prioritize ambiance over loud entertainment?
• What unique features do you think make a bar stand out?

As the Yohannes brothers embark on this exciting journey, their story serves as inspiration for aspiring entrepreneurs everywhere. Will you visit 51 & Tel and experience the fusion of tradition and innovation for yourself?