Iconic NYC Creamery Expands to a New Chicago Neighborhood

A Second Scoop: Popular East Coast Ice Cream Shop Expands in Chicago

A celebrated ice cream parlor, famous for its long lines in New York City, is preparing to open its second outpost in the Chicago area. This new location, situated within the bustling Fulton Market district, signals a significant expansion for the brand and offers a new dessert destination for locals and visitors alike.

From Coast to Midwest: A Sweet Expansion

The company first made its Midwestern debut last year with a location in the West Loop, where it quickly garnered a dedicated following. The decision to open a second shop mere miles away underscores the city's enthusiastic reception. Known for its rich, decadent flavors and unique offerings, the shop has carved out a niche in the competitive frozen treats market.

What Makes This Shop Unique?

This establishment sets itself apart with a focus on premium ingredients and creative flavor combinations that often go viral on social media. Beyond its standard menu, the shop is known for:

• Extremely thick and customizable milkshakes.


• Freshly baked, warm cookies and other pastries.


• A constantly rotating selection of limited-time flavors.


• An aesthetic and vibrant shop design that encourages social sharing.

The new Fulton Market location is slated to open its doors later this year, adding another culinary draw to the neighborhood already packed with renowned restaurants and bars. While an exact opening date has not been publicly announced, construction is reportedly underway, and hiring for the new spot is expected to begin soon.

What do you think?

• Are these hyped, viral food destinations worth the typically long wait times, or is it just a social media-driven trend?


• Does the arrival of another high-profile, East Coast-based business in Fulton Market help or hurt the unique character of Chicago's local dining scene?


• With so many excellent local ice cream makers in Chicago, what would convince you to consistently choose an out-of-town contender?


• Should cities offer more incentives to homegrown businesses to prevent them from being priced out by national chains and popular imports?