Luxor’s arena for gamers to retain HyperX sponsorship and name

California-based Allied Esports and HyperX retained the identifying rights to the HyperX Arena at Luxor on Monday, May 8, 2023. (Courtesy HyperX)Jud Hannigan, CEO of Allied Esports, left, Seth Schorr, CEO of Fifth Street Gaming and chairman of Downtown Grand Hotel & & Casino, and Christopher LaPorte, founder of RESET, speak throughout a UNLV panel on the esports economy at HyperX Arena Las Vegas in Luxor on Tuesday, Aug. 16, 2022, in Las Vegas.
Luxor's HyperX Arena has held 700 occasions and hosted more than 500,000 individuals considering that it opened in 2018.

And California-based HyperX and Allied Esports, a subsidiary of Allied Gaming & & Entertainment Inc., revealed Monday it has renewed its naming rights arrangement with the 1,000-capacity arena, that hosts a variety of esports competitions and events. Terms of the offer were not revealed.

" HyperX is delighted to maintain the identifying rights sponsorship of the HyperX Arena Las Vegas and continue our commitment and devotion to esports and the video gaming neighborhood," said Daniel Kelley, HyperX's director of marketing. "Allied Esports is an essential partner for us, with their capability to provide a best-in-class esports destination in a city that has ended up being nationally understood for its esports, sports and home entertainment."

As part of the multiyear agreement, HyperX will continue to receive popular branding and signage inside and outside of the place, in addition to throughout all arena promotions, content and social networks platforms. HyperX and Allied Esports likewise will continue to partner on a range of co-branded experiences and occasions at the arena focused on growing their gaming and esports neighborhoods.

Amongst the events produced at the arena were League of Legend All Stars, NHL World Championship and NBA 2K The Turn. The center likewise has actually hosted numerous esports personalities consisting of Mr.Beast, Ninja, Jabbawockeez, Timthetatman and Ludwig.

As the official peripheral partner of HyperX Arena, HyperX will continue to offer gaming headsets, keyboards, mice and mouse pads, and USB microphones for esports tournaments, special occasions and gamers going to the arena.

Contact Richard N. Velotta at rvelotta@reviewjournal.com or 702-477-3893. Follow @RickVelotta on Twitter.